Mead Building approached Stonewoven Digital with the goal of enhancing their local presence, increasing engagement, and driving new business through improved social media activity. They required a professional yet approachable way to showcase their work while connecting with local customers and partners.
Challenge
Like many construction companies, Mead Building faced challenges communicating their expertise online. They had minimal social media presence and needed a strategy to showcase their finished projects while also highlighting the ongoing work that reinforces trust and transparency with potential clients. Additionally, while their craftsmanship was notable, they lacked an effective platform to amplify their presence amongst local businesses and generate leads.
Solution
Stonewoven Digital carefully crafted a strategy tailored to Mead Building’s specific needs and goals. Here’s what we did:
- Platform Setup: Established and optimised both Facebook and Instagram accounts to serve different purposes. Instagram focused on showcasing polished, professional images of completed projects, while Facebook provided updates on current projects and profiled team members to foster trust and reliability.
- Amplified Reach: Tagged partners and manufacturers in Instagram posts to expand the content reach, leveraging network effects to engage relevant audiences.
- Content Strategy: Utilised high-quality photography to emphasise the craftsmanship of Mead Building’s work. Posts were structured to highlight unique selling points, including expertise in construction and connection to the local community.
- Community Engagement: On Facebook, we took a people-focused approach, profiling individuals behind the business and involving the community in ongoing projects. This humanised the brand and built relationships with local prospects.
This approach allowed Mead Building to position themselves as a trusted and credible presence in the local construction industry.
Results
The results exceeded expectations and showcased the power of a thoughtful and targeted social media strategy. Key achievements included:
- 15,000 Accounts Reached: Our combined strategy on Instagram and Facebook significantly amplified Mead Building’s visibility among both local audiences and industry players.
- New Business Wins: 3 new projects were secured as a direct result of the visibility and engagement generated via social media efforts.
- Enhanced Local Presence: Mead Building is now firmly established as a recognised name in the local construction industry, with an approachable, credible online image that resonates with both current and potential clients.
Closing Thoughts
At Stonewoven Digital, we pride ourselves on partnering with businesses to achieve their goals. For Mead Building, this meant building a consistent and engaging digital presence to connect with their audience and drive real, measurable results.
If you’re looking to grow your business’s online presence and harness the power of digital engagement, we’re here to work with you every step of the way. Contact us today to explore how we can help enhance your digital strategy and drive your business forward.